Wix vs Squarespace: Things To Know [Reality Revealed]

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Many website builders are out there online. Wix and Squarespace are one of them. This Wix vs Squarespace article will be helpful to those who want to know the difference between these two and those who are in confusion about which to choose.

Know both [Introduction]


Wix is a website builder founded by an Israeli company in 2006. It allows people to create HTML5 websites and mobile sites.

It uses a drag and drop tool to build a website with zero knowledge of coding. Users can use different in-built or third-party apps to add different features on the website like social plugins, e-commerce, community forums, and online marketing.

It allows users to create free websites with the Wix.com subdomain and has premium upgrades for a custom domain with more features as well as storage and bandwidth.


It is an American company established in 2004 which gives facilities to build a website as well as web-hosting.

It has many templates for a website with a drag & drop tool to build websites easily and provides e-commerce tools, domain registration, and analytics.

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Which is easier to use?

Ease of use is the foremost thing that every beginner look for while choosing a website builder.

Users want to build a website without engaging with any kind of coding and complications. Know which one Wix or Squarespace is much easier to use.

In this section of the Wix vs Squarespace guide, now let’s know how easier both of these are.


Wix website

Wix has a drag and drop facility to build websites easily without any coding. Just choose an element and drag it to any part of a page and make the page you like.

It has a feature called Wix ADI [Artificial design intelligence] which helps you to build a page by answering certain questions. It automatically creates pages [which can be edited later] by understanding the intent of the user.

Wix gives you the freedom to build any kind of website.


Squarespace website

Squarespace also has a drag and drop tool to build pages without any difficulty.

You can drag elements in columns one after another without overlapping other elements, which helps to make responsible pages ones you learn to use the tool.

It also has a tool that helps you find the relevant template you are looking for.


For total beginners, Wix is comfortable and easier to use but after a few learnings, Squarespace seems better to build websites. If you are totally new to site building you will find Wix much easier than Squarespace.

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Which is cheaper?


Wix offers four premium packages for website starting from $4 a month and goes up to $24; 3 packages for business and eCommerce starting from $17.

It also allows users to create free websites with its subdomain like username.wixsite.com/sitename. Wix displays ads in free subdomains and websites with a $4 package.

In its $4 plan, you will get 1GB Bandwidth and 500MB storage. You can connect your own domain or buy a domain name from Wix. The problem with this package is Wix displays its own brand ads on your website which is not economically beneficial.

And, 500MB bandwidth means if your website has pages each of 1MB for example, then it has the potential to get 500 page views a month. That’s why these packages are not recommended. It is better if choose packages with unlimited bandwidth.

Package of $8 per month gives 2GB Bandwidth and 3GB storage. It is better for personal use or small business. You can connect your own domain or get a free domain for 1 year with this plan.

You can get unlimited bandwidth if you pay $12 or $24 per month. With a $12 package, you can get the following services.

  • Unlimited bandwidth and 10GB storage
  • Connect your own custom domain or get a free domain for 1 year
  • No Wix ads will be shown in your website
  • Can get site booster app for $60 or visitor analytics app.

With $24 a month, you get the following services.

  • Unlimited bandwidth and 20GB storage
  • Get a free domain name for a year or connect own domain
  • Can get site booster app or visitor analytics app for $60 and professional logo for $50.
Wix pricing website
wix business pricing

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Squarespace also has four premium packages starts from $12 to $40. Squarespace doesn’t provide free subdomain like Wix but it does have paid packages at reasonable prices.

It gives a free custom domain, SSL certificates, unlimited bandwidth, unlimited storage, SEO features, templates, mobile responsive websites, 24/7 customer support, and general site matrices with all its packages.

With the lowest cost $12 package, you have options for only 2 contributors.

With $18, $26 and $40 plans you can get premium integrations and blocks, custom CSS and JavaScript feature, advanced website analytics, $100 Google AdWords Credits, popups and banners, eCommerce with unlimited product selling and donation features.

A back point with the $18 package is you will be charged 3% on transactions.

Common features that you will get in $26 and $40 are the point of sale, accounts of customers, domain checkout, eCommerce analytics, merchandising tools and Instagram products.

Features that are only available if you pay $40 are abandoned cart recovery, gift cards, subscriptions selling, shipping, discounts, commerce APIs and limited availability labels.



Recently, you have read all the pricing details in this part of  Wix vs Squarespace, and it must be understood that the more you pay the more features you will get in both the platforms Wix and Squarespace.

The first two packages of Wix are technically useless as those provide very limited bandwidth.

You are getting more features if you pay $12 in Squarespace than Wix.

Therefore, Squarespace is better in context to pricing than Wix.

ALSO READ: 7 Things You Should Know Before You Start A Blog

Which is more SEO friendly?

The most important of all is Search Engine Optimization that helps you to rank in Search Engines to get organic traffic.

It is the necessary factor you should consider while choosing a blogging platform.

Today everyone is conscious about SEO, so, both Wix and Squarespace have different SEO tools that help you to optimize your content.

In Wix, meta tags are automatically generated that can be edited. It has options for URL redirection and sitemaps. You can also use some third-party apps for SEO in Wix.

If you want to automatically optimize site quickly then there is a tool Wix SEO Wiz where you just have to enter some information related to your page and the rest of the work is done by the tool.

Squarespace also has all the basic features for SEO like URL redirection and sitemaps. It has the option to add meta tags and page descriptions as well.

With Wix, you can customize both mobile and desktop versions of the site separately which means the templates are not mobile responsive. You have to design both manually.

Templates in Squarespace are all mobile responsive and you have no options to customize the mobile design. It’s a positive point for you if you don’t want to do any extra work in designing mobile sites separately, but a negative point if you want to give custom look to your website when viewed from mobile devices.


Both Wix and Squarespace come with some similar SEO features like:

Page titles, meta-description, custom URLs, headings, alt text for an image, SEO guidance, adding Google analytics and Google Search Console.

I think both Wix and Squarespace work equally for SEO. SEO doesn’t depend on features provided by any website builder but it also depends on the quality of content and link building, so going with any of these two doesn’t completely affect the SEO of your site.

ALSO READ: How To Do SEO Yourself? Complete SEO Guide

Which is better for e-commerce?


You can get many inbuilt tools for your eCommerce store in Squarespace. It provides different e-commerce tools from its basic commerce plan of $26 a month and an advanced commerce plan of $40 a month.

3% of the transaction fee is charged if you choose plans lower than $26.

Many payment options are there in Squarespace like Stripe PayPal, Xero, Shipstation, etc. Formerly, it only supports Stripe and PayPal which was later updated.

In Squarespace, you can sell physical or digital products, subscriptions, and services which include periodic payments rather than a one-time payment. There is no limit to the number of products you can sell with your e-commerce website made in Squarespace.

It gives the point of sale feature in its e-commerce plans which allows you to sell products from physical locations using e-commerce stores and accepts payment through Square.

Abandoned cart recovery feature is only in its highest package of $40 per month in which you can send email reminders to customers who abandon the checkout before purchase. It allows you to send automated emails after 24 hours of abandonment of the cart.



Many inbuilt tools are also available in Wix e-commerce and business plans starting from $17. No transaction fee is charged in any of Wix e-commerce plans; PayPal, stripe, square and credit card are the payment methods in Wix.

You can sell physical and digital products with your Wix website but services and subscriptions can only be sold through third-party apps or other alternative methods.

50,000 products can be added to an online store in Wix which is not a too small number that most of the online stores can reach.

The point of sale feature is only available in the US with Square.

Wix provides you abandoned cart savers in its low-cost business plans of $23/m. It allows you to customize the time and emails sent to customers.


I think Wix is better for e-commerce than Squarespace. You can get similar features in Wix at a lower price than Squarespace.

No one of these website builders provides the dropshipping feature. If you are particularly focused on an e-commerce website for an online store, you should look for other website builders.

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Which have more tools and features?

When you want to add more functions on your website and customize it like adding different colors and fonts, galleries, maps, embedding videos and audios, editing web page design, social media integration, etc. you need extra features and tools more than just basics.

In Wix, many basic features and tools are in-built but for advanced features, there is an app store with more than 200 apps. You can add extra features to your website using different free as well as paid apps.

Whereas in Squarespace, you can get all the features inbuilt inside the editor. There is no app store in Squarespace. Because of all the features inside the editor, it feels little brainstorm to customize webpages in Squarespace but in Wix, you can add only necessary apps to make it everything as simple as possible.

Anyway, as much as you use Squarespace you will feel more comfortable and easier. After then, you probably don’t prefer Wix over Squarespace because of features and tools.


Both the website builders provide all the necessary tools and features, in a quite different way, you would need to start any kind of website.

So, I would like to say Wix is better for an absolutely non-technical person but Squarespace is better for those who like to deal with a little bit of technicality, which doesn’t mean you need to be an advanced user to use Squarespace.

ALSO READ: WordPress Tutorial- Complete Guide For Beginners in 2019

Which is better for customization?

After creating a website almost everyone wants to customize the website to build their own unique brand. You may also want to give your own custom look to your website by changing fonts, colors, background, layout, etc.

When it comes to Wix, it has more than 500 templates to choose from that suit your business. But there is a notable drawback with Wix that you cannot change your template once it is chosen. If you want to do so you would have to build your website from scratch which is not a funny thing.

Squarespace has not that large number of templates but all 50+ templates are perfectly designed by professionals to meet everyone’s business or personal need. The good point over Wix is that you can change your template any time you want.

Not just this, with Squarespace you have the option to edit CSS of a template to design your website whatever you like whereas Wix doesn’t provide you such facility.

While designing webpages, you can simply use the drag and drop tool provided by Wix and Squarespace that makes it really easy to create any kind of page you want for your website.

Wix Templates


When it comes to customization Squarespace is better than Wix because of many facilities it provides like custom CSS and allows to change template anytime.

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Which is better for Blogging?

When it comes to blogging, you need many features like comment management, categories, email listing, subscription, social integration, multiple authors or contributors, and many more. Let’s know the features both of these provide for blogging in this Wix vs Squarespace section.

Both Wix and Squarespace have many features for blogging out of these.

Wix has the following features:

  • Comment management
  • Adding categories to posts
  • SEO tools
  • Social media integration
  • RSS subscription

Many features are inbuilt in Wix while some may be accessed via different free Wix Blogging apps.

Squarespace also has similar inbuilt features for blogging like:

  • Multiple contributors
  • Social media integration
  • Video and audio embedding
  • Excerpts to blogs
  • Previewing posts before publishing
  • The time limit for comment setup


Both Wix and Squarespace provide all the features needed for blogging. All the tools and features are inbuilt in Squarespace while in Wix you can install apps from the app store. You can start blogging with any of these two website builders. I personally recommend using WordPress.org for blogging to add as many features as you think to your blog.

ALSO READ: How To Start A Blog? Create A Blog & Earn Money

Which has better help and support?

Both the website builders have very good customer support. The general rule is the more you pay, the more support you get.

Wix provides user support through emails, forums, and social media. They also receive calls from 2 pm to 1 am GMT to help their customers. There is no live chat option in Wix but they support via phone which many website builders don’t. You can solve most of your problems in the support center of Wix and many common quires are answered in FAQs.

Squarespace also supports users via email with 27/7 100% response, forum and live chat from 9 am to 1 am GMT Monday to Friday. They don’t provide phone support but their live chat and email support make no need for it. There is a knowledge center in it where most of your problems can be solved.


Both of these have good customer help and support. So, if you need more guidance and support, without any doubt, you can choose any of these two.

Overall comparison and conclusion



Ease of use

  • Drag-and-drop tool

  • Wix ADI

Rating: 9 out of 10

  • Drag-and-Drop tool

Rating: 8 out of 10


  • Minimum- $4 a month
  • Free subdomain

Rating: 8 out of 10

  • Minimum: $12 a month

Rating: 9 out of 10


  • All basic features
  • No mobile responsible themes

Rating: 7.5 out of 10

  • All basic features
  • Mobile responsible themes

Rating: 8 out of 10


  • Payment options: PayPal, Stripe, Square, Credit card
  • Selling: Physical and digital products

Rating: 7 out of 10

  • Payment options: PayPal, Stripe, and many more
  • Selling: Physical and digital products, services and subscriptions

Rating: 6.5 out of 10

Features and tools

  • App store

Rating: 8 out of 10

  • CSS editor

Rating: 8 out of 10


  • 500+ templates
  • Cannot change template once selected

Rating: 7 out of 10

  • 50+ templates
  • Can change any time

Rating: 8 out of 10


  • All basic features- inbuilt and through apps

Rating: 7 out of 10

  • All basic inbuilt features

Rating: 7 out of 10

Help and Support

  • Email
  • Forums
  • Social media
  • Support center
  • Phone Support

Rating: 9 out of 10

  • Email
  • Forums
  • Knowledge center
  • Live chat function

Rating: 9 out of 10

Overall Rating

7.81 out of 10

7.93 out of 10

You have already read about all the specifications of both the website builder in this Wix vs Squarespace comparison. Lastly, you also saw the rating of both for each feature. Even though the overall rating of Squarespace is slightly higher than Wix, the difference isn’t bigger which means you won’t regret after choosing any of these.

Both of these have their own drawbacks and positive points. But I still recommend using WordPress.org as many people later shift to it. Most of the people say WordPress.org is not beginner-friendly but don’t worry I have written and describe the complete WordPress tutorial for beginners in a separate post. It’s worth reading that too before deciding which one to choose between Wix and Squarespace.

Thanks for your time to read my article.

Hope this was helpful.

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Binod Bhatt

I'm from Baitadi, Nepal, a professional web developer, and a passionate blogger. I have more than three years of blogging experience and have worked for the success of many blogs and business websites. More... Find me: Facebook | Twitter

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